For customers, self-service channels provide a much quicker and more accessible way of resolving issues, that’s why 70% of them opt to self-serve first before reaching out to live support.

For many enterprises the answer is 'not much,' but in fact emotion is the number one driver of business outcomes. Many studies have shown that people tend to make purchase decisions based on emotion and then justify them rational

Comprehensive customer research makes product development far more predictable—driving greater adoption and overall success.

In studying a large number of successful digital brands, our team at FROM: Vision to Victory observed three key patterns that they all have in common, and these patterns account for a lot of their success in generating customer love.

Your customer journey is the story of the series of interactions your customer has with your various touchpoints in their ongoing relationship with your brand.

The most successful brands today don’t just deliver a great product; they also resonate with their customers around something they “stand for.” Most consumers could do a reasonably good job of describing what brands like Nike, Whole Foods,