The most successful brands today don’t just deliver a great product; they also resonate with their customers around something they “stand for.”

Having a strategy means having clarity on what you want to achieve and a plan on how to get there. These are good things, but it’s also possible to be too strategic—too focused on a single goal and plan.

One of the arguments that kills new ideas and products before they ever launch is concern that consumers will reject them. But this is often a fallacy.

There are well over one billion websites and two million apps that offer free content. With so much easy and free information available, how do you get someone to pay you for your content?

There are many downsides to reducing customer interaction in travel, including the potential reduction in the perception of ‘warmth’ of the brand and lost opportunities to create ‘magic moments’ through service.

Benefits, guidelines and tools for developing effective animated icons.