Benefits, guidelines and tools for developing effective animated icons.

Virtual Reality is offering new and powerful ways of engaging your audiences and taking your product to the next level.

When Facebook Messenger announced the opening of its chatbot platform a little over a year ago, one of the first companies to leap into serving customers via automated chat was 1-800-Flowers.com.

Delivering a seamless customer experience is more important than ever. In fact, it’s the primary way digital disruptors, like Uber and Amazon, are taking share from more traditional brands.

Conversational commerce is poised to be a major and preferred interaction model for many future brand interactions. Consumers are becoming more and more comfortable with dialog-style interactions via Siri, Google voice search, and Alexa.

One of the problems with the label "digital strategy" is that there's not a common understanding of what it actually means or should contain.