FILTER / ALL Filter by Solutions and Industries All Solutions All Solutions (217)Creating Content Ecosystems (9)Customer Journey Visioning (20)Developing New Digital Products (27)Digital Transformation Assessment (26)DTA New Form (1)Leading Enterprise Digital Transformation (23)Optimizing Your Current Touch Points (17)Unifying the Customer Experience (17)All Solutions (217)Creating Content Ecosystems (9)Customer Journey Visioning (20)Developing New Digital Products (27)Digital Transformation Assessment (26)DTA New Form (1)Leading Enterprise Digital Transformation (23)Optimizing Your Current Touch Points (17)Unifying the Customer Experience (17) All Industries All Industries (217)Media & Entertainment (10)Financial Services (3)Retail (8)Travel (1)Other (123)All Industries (217)Media & Entertainment (10)Financial Services (3)Retail (8)Travel (1)Other (123) Apply Clear / View All Avoid Customer Interview Blunders This article will provide an overview of the key steps to planning and executing customer research that can be relied upon for accurate insight. A Little-Known Secret To Business Success Observational Research is when you observe customers (or prospective customers) engaged in the actual activities of your customer experience, “in the moment”, such as buying or using a product. Research Techniques Matter! How COCA-COLA learned this lesson the hard way. Why Customer Research Might Shock You Many companies and executives are fairly confident that they “understand” their customers. But in my experience, every customer research study yields some surprising findings that none of the customer “experts” could have predicted. How To Find Valuable Customer Insight That’s Buried Deep Within Your Company Finding a truly new customer insight can be an important key to unlocking opportunities to improve products, marketing or customer service, and consequently business results. Are You Guilty Of Neglecting The Value In Your Customer Data? You probably have a lot of information about your customers stashed away in a variety of different databases, spreadsheets, and documents at your company. But are you using that data to its maximum potential? Show More