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HomeServe Launches their New Total Home Warranty Business through Salesforce
HomeServe is an independent home repair service provider that caters to more than 4 million customers with upwards of 5.6 million contracts in the US with their 600 municipal, utility, and association partners.
In order to launch their new Total Home Warranty solution, FROM helped them improve their web presence and iron out their online funnel.
After conducting an extensive research with homeowners to better understand their past experiences, perceptions, and concerns, FROM designed a new website that clearly explains what a home warranty plan is, present customers with a clear understanding of the value of the service as well as the options that are available to them, and provide a seamless experience design for enrollment.