For many enterprises the answer is 'not much,' but in fact emotion is the number one driver of business outcomes. Many studies have shown that people tend to make purchase decisions based on emotion and then justify them rational

Over the past 10 years, mobile commerce has grown from a blip on the radar to over $200bn per year in retail sales. Imagine what will happen in the coming decade.

Customer expectations for our digital experiences have never been higher. As digital executives it’s critical that we excel at identifying and addressing gaps that may exist in our digital user experience.

When Shane Bray, the recently-appointed CXO at Willis Towers Watson began his tenure, he spent a few weeks as an “Undercover Boss” in one of his many call centers.

You’ve seen the light. You’re thinking like your customers, but how do you get the rest of your organization to do the same?

Just as a detailed blueprint is essential for constructing a beautiful building, defining a clear and differentiated vision of your customer journey is a critical step in delivering a great customer experience.