How do you determine which data you should use to drive personalization?

In the digital world, making changes to completed products is far easier than having to recreate a real-world product. So, is prototyping still relevant?

Marketing Personalization is the process of taking customized action based on what you know about a specific individual.

This month, Sports Authority announced it's closing all of its retail stores -- almost 500 locations -- in the US

Digital is the new competitive battleground and your competitors want to kill you; so you had better pay attention! Learn some key tactics for identifying and tracking key competitive insights.

Bringing an innovative new product to market often requires making a lot of decisions.