The most successful brands today don’t just deliver a great product; they also resonate with their customers around something they “stand for.”

Having a strategy means having clarity on what you want to achieve and a plan on how to get there. These are good things, but it’s also possible to be too strategic—too focused on a single goal and plan.

Over the past 10 years, mobile commerce has grown from a blip on the radar to over $200bn per year in retail sales. Imagine what will happen in the coming decade.

Most brands from the pre-digital era must still undergo substantial transformation to remain relevant to their increasingly digitally-centric customer.

Customer expectations for our digital experiences have never been higher. As digital executives it’s critical that we excel at identifying and addressing gaps that may exist in our digital user experience.

There are five main barriers that large enterprises face when trying to innovate: change resistance, knowledge of customers, risk management, organizational agility and transformation vision.