Rare are those that simply stumble their way to success. Victory is almost always the realization of an intentional vision.

There are well over one billion websites and two million apps that offer free content. With so much easy and free information available, how do you get someone to pay you for your content?

At FROM we look at 12 factors to decide if a product concept will succeed in the real world. This model keeps us from developing concepts in a "safe bubble" that won’t survive contact with reality.

Read our take on Amazons rank in the world of omnichannel retailing. The current iteration of the Amazon Books experience demonstrates that, though they are definitely in the race, they're not leading the pack.